I hope everyone had a great spring break. So last Friday I spoke with Rick Albuck, Senior Vice President of Sales and Marketing from Consumer Technology Publishing. It was a successful informational interview and very informative. I attached below the answers in bullet format to my questions. But the most interesting part of our conversation was about the Consumer Electronic Show in Las Vegas, Nevada. This is a yearly held show where telecommunication industries can showcase their new techonologies for the coming year. Since Mr. Albuck does not work directly in the telecommunication industry some of the answers are not in as much detail as much as I would have liked but I got a very interesting perspective from his marketing point of view.
-Rachel
- Where do you most see growth in the telecommunications industry?
-Handset Market
- What are some of your responsibilities in your position as Senior Vice President of Sales and Marketing?
-Publish magazines about consumer technology
-Official publisher for consumer eclectic show (which is the largest trade show in North America)
- What types of entry-levels positions does Consumer Technology Publishing Group offer?
-Analyst
-Editorial assistants
-Researchers
-Associate editors
- What skill sets do you look for potential candidates?
-Driven
-Entrepreneurial spirit
-Works well with others
-Creative in a team environment
-4-year college degree
-Editor and chief position it is required to obtain a masters degree in journalism
- Are there particular jobs you’ve seen an increase or decrease in the recent years? What is the cause?
-Consumer Technology Publishing Group has been conciliating job positions. For example writers now have to write for multiple titles. This allows the company to save money in order to remain in business.
-Mr. Albuck also mentioned how a lot of the changes in most companies recently are due to the economic recession. But also mentioned how things now are looking brighter for the job market and sees it continuing to grow closer to normal in the next five years.
- What employment trends to you see in your industry over the next five years? Are you hiring more?
-Mr. Albuck said he sees opportunities within vertical markets to expand in the next five years.
-He also believes in the next five years Consumer Technology Publishing Group will begin to hire more workers once again. This is starting to happen now but to get to the peak once again it is going to take another 3-5 years
-Mr. Albuck also mentioned that the company has begun to outsource their design work to India since it is scientifically cheaper overseas. He also mentioned how a lot of companies use outsourcing as a method to save money.
- How do companies in your industry differentiate themselves?
-Innovative design
-Marketing
-Pricing
-Advertising: specifically advertisement campaigns
In addition to the questions given I asked more based upon our conversation:
1. How has the consumer electronic show changed from the decline in the economy?
-This year showed signs of re-growth from previous years, which is a sign that the economy is getting better.
-Companies can show a sign of strength in the electronic show by spending more money in their booths and products. Spending more money gives people the needed confidence to work with a company, because it gives the impression that the company is not hurting from the economy. Also, it is natural for people to be drawn to the bigger booths so the bigger booth will attract more visitors. This theory goes with the concept that you need to spend money to make money.
2. What changes do you see in the telecommunications industry happening today and in the future?
-Growth on international side of the business
-New formats will be coming out with more carriers working with the 4G Network
-Consumers will continue to want to always have the latest and greatest devices
-Additional revenue opportunities for the accessories of the handsets
-Bluetooth
-Screen protectors
-Cases
-APPS
-Carriers might merge
-For example: T-mobile and sprit may make a merger in the near future
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