Blog 2- GOOGLE’s Corporate Social Responsibility
I picked this article because it is interesting how Google responded to their crisis, which shows an aspect of their corporate social responsibility. Google claims they had no intention for their satellites to pick up personal information such as e-mail addresses and passwords. Their spokeswoman openly apologized and informed the public that once they realized the Street View cars were picking up this data they terminated it while informing the authorities. This exemplifies how Google is willing to be honest and it is admirable that they have apologized for their mistake.
The Federal Communications Commission is currently probing whether or not Google broke public law. However, the Federal Trade Commission ended its probing saying that Google has taken sufficient steps to prevent a reoccurrence. Nevertheless, in other counties Google is facing probing for collecting this data. Even though Google does not openly admit to breaking U.S. law, they understand how their mistake from the software collecting private data is negatively affecting the company by not allowing a subpoena to hand over the collected information. This unwillingness to fully corporate makes me question how much they are willing to follow their corporate social responsibility. As of now they need to regain the trust of many countries as well as the trust of the users by enhancing this corporate responsibility. I wonder is an apology enough for the users to regain their trust within the company? In my personal opinion, how they responded immediately to their crisis shows they are following their corporate responsibility but they need to do more to regain the trust of the users to ensure this will never happen again.
-Rachel
2 comments:
I agree with your perspective in saying that google did take its corporate social responsibility because it made apologies to the public responsibly. It is very challenging and difficult to apologize in front of the public, getting criticisms and current issues, since google is such a large company in the telecommunications industry.
I also agree with you when you said they need to do more to regain the trust of the users. It is a good beginning that they apologize with the users, but to gain they trust again they should do more.
When the google skopeswoman said they are really sorry for having mistakenly collected payload data and that as soon as they realized what happened they stopped collecting all wi-fi data, it made me understand that google have good intentions and that they are going to ensure that it wont happen again.
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