France telecom initiated a new approach in their business by launching its own branded tablet for low income earners in Southern and eastern European countries. There is an opportunity niche among these potential consumers and the aim is to attract these consumers into the rapidly growing tablet market.
The 7-inch tablet is being launched in Spain, Romania, Poland, and Slovakia and will be cheaper than Apple Inc’s Ipad, and Samsung’s Galaxy Tab—two tablets France telecom already sells.
According to the Executive Vice President Anne Bouverot, France telecom is also working on launching new offers that would combine smartphones with tablet packages.
RTsmith
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