http://online.wsj.com/article/SB10001424052748703786804576137470685432438.html?mod=WSJ_Tech_LEADTop
Nokia Corp and Microsoft Corp are on the frontline to fight the competition with Apple Inc. and Google Inc.
On Friday 10 February, Nokia Chief Executive Stephen Elop “struck a broad alliance with Microsoft that seeks to establish a third major player in the intensely competitive smartphone race where Apple Inc. and Google Inc. are quickly pulling ahead” said Christopher Lawton, a Wall Street Journal journalist.
Under the rivalry competition among the major carrier companies in the telecom industry, Nokia has made an alternative approach; that is, adopting Windows Phone as its principle smartphone operating system while abandoning its own so called Symbian software. “The is a big gamble” noted Mr. Elop who had announced the risks that both companies are facing. Since Nokia’s Symbian software has long been losing ground to Apple’s iPhone and smartphones that run Google’s Android, the world’s biggest maker of handsets and Microsoft have stumbled in the fast-growing smartphone business.
In the emergence of this new software and phone carrier, both Nokia and Microsoft have found mutual benefits from each other and they are seeking to drive up their economic profits with their partnership. Though “Two turkeys do make an Eagle” said Google’s executive Vic Gundrota, successful entrepreneurial companies are willing and able to overcome the risks.
For Microsoft, the partnership with Nokia presents a great opportunity to boost an effort to establish a leading position in the telecom industry. While the company was an early entrant in the smartphone business, Microsoft has stalled in the market. Overall, new technology will dictate and attract customers’ fashion and taste as new carrier companies enter the competitive race in the mobile market.
Miki Ishibashi
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